Since July 2021, SRF Sport has also been reaching its young target group on TikTok. The agency's assignment included setting up the channel - from brainstorming content to creating and publishing it, as well as community management and livestreaming. Now the assignment has been completed, writes Hera Zimmermann in a statement.
"Telling journalistic content in the shortest possible form is the biggest challenge. In just a few weeks, we achieved over 21,000 followers," says Hera Zimmermann. Some videos were played out within the entire Swiss TikTok community - like the video of Belinda Bencic with 350,000 views.
A highlight of the young channel was the first livestream event: According to the agency, the qualifying match of the women's national team attracted more than 10,000 viewers and generated comments every second.
Responsible at Hera Zimmermann Consulting: Karin Thommen (co-project leader), Sebastian Dudli (co-project leader).