Twitter aims to double revenue by 2023

Twitter wants to double its annual revenue to $7.5 billion by the end of 2023. The number of daily users that the service reaches with its advertising is to increase from 192 million at last count to 315 million by then.


Twitter set targets at an investor event on Thursday. They were well received on the stock market: The Twitter share price rose at times by seven percent in early US trading. Last year, Twitter had increased sales by 7.5 percent to 3.7 billion dollars (just over three billion euros).

Twitter generates almost all of its revenue from advertising. This can be, for example, the ability to put tweets with product ads in users' timelines for money. The ads are displayed in the web version and Twitter's own app. As a result, the company has moved to citing only the number of users who can be reached with ads as a relevant metric. The service is also considering subscription business models. According to media reports, a paid version of the Tweetdeck app, which is aimed at professional users, could be introduced.

When presenting its latest quarterly figures, Twitter had already stressed that the banishment of ex-US President Donald Trump from the platform at the beginning of January had not slowed down growth. This had been feared, as Trump was one of Twitter's most popular users with around 80 million subscribers. He was permanently banned from Twitter following his supporters' attack on the US Capitol and his expressions of sympathy for the attackers. (SDA)

(Visited 114 times, 1 visits today)

More articles on the topic