The channel is intended to communicate with its audience at eye level, as the State Chancellery announced on Monday. It is intended to provide information on topics such as equality, climate and education, and to show how cantonal politics have a direct impact on the lives of young Bernese.
Four students take care of "Bärn c'est nous". According to the State Chancellery, they have great editorial freedom. Followers should, for example, take part in surveys, participate in discussions and address members of the government and the Grand Council directly.
The project is part of the Canton of Berne's strategy of also aligning communication with the new forms of digital media consumption. The Office of Communications not only distributes traditional media releases, but is also active on Twitter, Facebook and Instagram.
Last year, the bilingual newsroom produced 1034 media releases and 1601 posts. The six social media channels have a total of over 30,000 followers. (SDA)