"Tiktok is failing its users by violating their rights en masse," said Director General Monique Goyens. "Children love Tiktok, but the company is failing to protect them."
Specifically, the consumer advocates complain that children and young people are not sufficiently protected from hidden advertising and potentially harmful content. The approach to processing personal data is also misleading.
TikTok responds to allegations
The short video app is responding to the complaints, saying it is constantly working to improve security. "Keeping our community safe, especially our younger users, and complying with the laws of the countries in which we operate is a responsibility we take incredibly seriously," a spokeswoman said. "That's why we've taken a number of important steps, including setting all accounts of users under 16 to private by default."