"A Cappuccino in Bed" by Galaxus is the most popular commercial among YouTube users in Switzerland. However, the online retailer is also represented with two other commercials in the top 10 of the annual "YouTube Ads Leaderboard" ranking. Second and third place go to Switzerland Tourism with "Ich brauch Schweiz" and the FOPH with "Jetzt nicht nachlassen".
Galaxus führt 2020 das Ranking mit unterhaltsamem Storytelling aus dem Alltag an: Gleich zwei Spots aus der Serie rund um den Cappuccino im Bett zur Morgenstund sind im Ranking vertreten. Mit der humorvollen Werbekampagne 2020, die inhouse kreiert wurde, drückt Galaxus wie gewohnt authentisch den Claim «Wir haben die Produkte, du das Leben» aus.
Lots of storytelling & education
Dennis Tietz, Strategic Partnerships Manager & Video Lead at Google Switzerland, comments on the importance of YouTube as an indispensable platform for brand communication in Switzerland: "Over six million people in Switzerland now use YouTube every month. YouTube is playing an increasingly important role in the everyday lives of many Swiss people, especially in challenging times like last year. At the same time, YouTube has also become an important platform for advertisers and agencies to communicate information and brand messages. I would like to congratulate all the winners of the YouTube Ads Leaderboard who have managed to reach their respective target groups on YouTube through different creative concepts - and even appeal to or even entertain them in a creative way last year."
The other places in the 2020 Switzerland ranking include Switzerland Tourism with 2nd place, the FOPH three times with 3rd, 7th and 9th place, Galaxus another two times with 4th and 6th place, Fiat with 5th place, Frankly with 8th place and Denner with 10th place.
The top 10 commercials on YouTube in Switzerland
1. Galaxus – Ein Cappuccino im Bett– Galaxus TV-Spot
2. MySwitzerland - I need Switzerland.
3. BAG OFSP UFSP – Jetzt nicht nachlassen.
4. galaxus - thank you! - Galaxus TV commercial (extended version)
5. Fiat – Der neue Fiat 500 la Prima | All-in mit Leonardo DiCaprio
6. Galaxus – Morgenstund hat Gold im Mund – Galaxus TV-Spot
7. BAG OFSP UFSP – Neues Coronavirus – Isolation
8. Frankly. – Lass nicht jedes Känguru an deine private Vorsorge
9. BAG OFSP UFSP - Together - BAG Coronavirus
10. Denner – The witch – Directors Cut
The ranking of the most popular promotional videos on YouTube, the "YouTube Ads Leaderboard", is determined by an algorithm that takes into account paid and organic views in Switzerland as well as audience engagement. For this purpose, videos that have been uploaded and viewed in Switzerland are taken into account. YouTube publishes the most popular promotional videos for Switzerland every quarter on Think with Google.