Instagram attacks Youtube and pushes video offering called IGTV

The Instagram network, which originally specialized in photos, is expanding its video offering and is competing with Google subsidiary YouTube with the IGTV app.


In future, Instagram, which now has more than one billion users, wants to show more videos of celebrities, artists and even animals. Initially, the service called IGTV will not contain any advertising, as is the case with YouTube. IGTV is a stand-alone app. However, the videos, which appear vertically and can be up to one hour long, can also be played directly in Instagram. Similar to YouTube, IGTV will also have channels, as described in a Blog post is called.

"It's time for video to move forward and evolve," says Instagram CEO Kevin Systrom. Nowadays, young people watch 40 percent less television than they did five years ago.

instagramKevin Systrom

Like Whatsapp, Instagram is part of Facebook. Similar to Twitter, YouTube, Pinterest or Snapchat, Instagram strives to ensure that members spend as much time as possible on the platform. This is crucial for the interest of advertisers. (SDA/ank)

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