Instagram attacks YouTube and pushes video offering called IGTV

Instagram, the network that originally specialized in photos, is expanding its video offering and competing with Google subsidiary YouTube with its IGTV app.


In the future, Instagram, which now has more than one billion users, wants to show more videos of celebrities, artists and even animals. Initially, the service, which is called IGTV, will not contain any advertising, as is the case with YouTube. IGTV is indeed a standalone app. However, the videos, which appear vertically and can be up to an hour long, can also be played directly in Instagram. Similar to Youtube, IGTV will also have channels, as described in a Blog post means.

"It's time for video to move forward and evolve," says Instagram CEO Kevin Systrom. Today, young people watch 40 percent less TV than they did five years ago.

instagramKevin Systrom

Like Whatsapp, Instagram belongs to Facebook. Similar to Twitter, YouTube, Pinterest or Snapchat, Instagram strives to ensure that members spend as much time as possible on the platform. This is crucial for the interest of advertisers. (SDA/ank)

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