These are the most popular YouTube commercials of 2017

Sunrise takes first place among the ten most popular YouTube commercials in Switzerland with the "Spot for the best iPhone" by TBWA Zurich. Graubünden Tourism takes second place with its Mungg ibex spot.


In the winning spot of the 2017 ranking, Sunrise humorously asks Mr. and Mrs. Swiss: "What good is the best iPhone without the best network?" Sunrise implemented the most successful campaign of the year in collaboration with the creative agency TBWA Zurich. CEO Matthias Kies proudly comments: "Our TBWA Zurich team around creative directors Manuel Wenzel and Bruce Roberts developed an integrated campaign for the client Sunrise. To also ensure optimal viral distribution possibilities, we created a campaign that would also resonate on social media like Youtube in a humorous way."

The rest of the ranking includes various brands, industries, and social topics, with the spots mostly implemented in a humorous way for the video platform. What is striking: With Sunrise twice, Swisscom, Microsoft and Huawei, the top ten ranking in Switzerland is dominated by telecom and technology spots. After the top three, the other places in the Switzerland ranking are occupied by: another Sunrise spot "Sunrise Second" (4th place), the Swisscom spot around Federal Councillor Hamster (5th place), the brands Huawei (6th place), (7th place), (8th place), SwissLife (9th place) and again (10th place).

1. sunrise: the best iPhone deserves the best network - go-kart

2. Grisons: Ibex spot Mungg

3 Microsoft Switzerland: Rediscover creativity with the Surface Family

4th Sunrise: America First | Sunrise Second - #everysecondcounts

5. swisscom: hamster and the motorboat (episode 1)

6. Huawei: Huawei présentes Saint Nicolas 2.0

7. The cab ride into the blue - Extended - Galaxus TV spot

8. Powerfood Gym Commercial 2017 - Gym Edition

9th SwissLife: Swisslife Breakfast

10th The summer praline with fall - Extended - Galaxus TV spot

The Leaderboard shows the most creative ad videos that YouTube viewers watch. The ads are determined by an algorithm that takes into account factors such as audience engagement, video views, and audience engagement. (ank/pd)

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