Admire for Auto Marti on range record hunt
Admire has been managing the Facebook channel for Auto Marti for around two years and leads all statistics in the Bern garage sector. With the post at the beginning of November, Auto Marti set new standards in terms of interaction and reach.
No medium is better suited than Facebook for continuous brand management. Thus, the focus is consistently placed on a mix between sales offers, image, employee communication and competitions, writes Admire in a release.
Auto Marti wanted a simple quiz with lots of interaction.The brief: it should have something to do with BMW and include a prize that fits the industry. The result was a simple picture puzzle. With over 4.5 million people reached, 5000 likes and well over 110,000 contest participants, Auto Marti set a new record. Furthermore, the picture had over 700,000 clicks and the Facebook page generated 40 percent more "Like" clicks.
Furthermore, Admire developed a digital invitation management tool for exhibitions and events. People invited by email can register directly for the event with two clicks on the linked landing page. The system then sends automated reminders and confirmations. The idea as well as the implementation worked perfectly: Only 3 days after sending the invitation, the exhibition was completely booked with well over 900 registered customers.
Responsible at Auto Marti: Nicole Platz (Marketing Management).Responsible at Admire: Oliver Hofer (project management, idea, text), Aileen Fillies (graphics), Boris Aebi (technical implementation).
