Twitter launches First View advertising format in Switzerland
Twitter is now making the First View advertising format available to advertisers in Switzerland and Austria.
The new video product expands Twitter's existing Promoted Trends advertising offering: the "First View & Promoted Trend" package is a comprehensive solution that allows premium ad spots to be reserved exclusively for the respective advertiser for 24 hours. In doing so, Twitter says it ensures the brand receives 100 percent "share of voice" of the premium inventory. Views and engagements should be able to be increased significantly in this way. No additional content production is required - First View uses existing video content. First View is therefore suitable for a range of brand objectives: from product launches to cinema films, TV premieres, live events or sponsorships to the presentation of new videos.
