Galaxus wants to conquer the Italian market
Ciao Italia! The online department store Galaxus is now also live in Italy and wants to score points there with a lively community, a wide range of products, and high service quality.
After Switzerland, Germany, Austria and France, Galaxus is now also available in Italy. According to the press release, the online retailer also wants to remain true to its strategy in Italy and start "small and agile". The goal is to learn quickly, to continuously improve the store and to inspire online shoppers with the concept. In addition, a loyal customer base is to grow up over the next few years, who want information, inspiration and quality when shopping online.
According to Galaxus, the expansion to the south was a good idea for language reasons. The online retailer has been communicating in Italian for many years and is well received by customers in Ticino. Accordingly, Galaxus is already known among northern Italian border crossers. For the time being, the Italian orders will be delivered from the logistics location in Krefeld, Germany, which operates throughout Europe. Products from the warehouse arrive at the recipient's address from northern to southern Italy within three to five days.
Galaxus has been live in Germany since 2018 and in Austria since 2021. Recently, the online retailer also announced an expansion into France (Werbewoche.ch reported). The range comprises over 1.6 million products. "Our online concept is unique and works not only in Switzerland, but also in a very competitive market like Germany. That's why we are convinced that the demanding Italian clientele will also feel at home on our shopping platform," Florian Teuteberg, CEO and co-founder of Digitec Galaxus, is quoted as saying in the statement.
An honest online store
Why does Italy need another online store alongside Amazon, Media World, and Decathlon? According to Galaxus, there is still no online department store in Italy that offers a wide range of products and knows how to convince with inspiring content. "We afford ourselves a 30-person editorial team that explains our assortment according to journalistic criteria with specialist articles, test reports and reports, represents a clear opinion and supports and inspires online shoppers in their product search," where Teuteberg. "From whitewashing we hold nothing at all. Our editorial team is independent and has the task of testing products hard as nails and evaluating them honestly. That's where the added value for our community lies."
With the market entry in Italy, the already active Italian-speaking community will also multiply in one fell swoop. The community already comments on many of the editorial team's articles, answers customers' questions, and uses its expertise to help others find the right product for them. In Switzerland, Digitec Galaxus achieved sales of 2.4 billion Swiss francs in 2022 with a range of over four million products. (Werbewoche.ch reported). The next few months will show which product categories Italians will be searching for and purchasing online at Galaxus in the future.