Zalando launches virtual magazine on Instagram

"Zalando Street" appears on Zalando's streetwear channel @zalando_street. In parallel, the magazine also goes live on the fashion store's website and TikTok account.

The first issue of "Zalando Street" comes out this month and highlights cultural issues from the personal perspectives of various streetwear icons. The lead curator of the debut publication is French photographer and streetwear enthusiast Jean-Jacques Ndjoli. Titled "From the Court to Infinity," the magazine celebrates and represents diverse communities and their individual styles. Ndjoli speaks candidly about the history of one of the oldest communities in basketball and explains the relevance of safe spaces for Parisian youth

The streetwear community brings together countless diverse viewpoints and perspectives. And in many ways, a community is defined by its ability to constantly redefine itself," says Marius Brintrup, Head of Buying Men Shoes & Accessories. "With 'Zalando Street' we want to create a platform to make different voices within the community heard, while offering inspiration and a wide fashion range for inclusive and individual styles. The magazine represents the shared values of Zalando and the streetwear community, as well as relevant and authentic stories from culture and modern everyday life."

The December issue is dedicated to current trends, stories and fashion pioneers in the outdoor streetwear culture. Once again, Zalando offers its platform to various streetwear communities to network and to highlight the challenges and successes in a way that attracts public attention.

Link to Zalando Street on Instagram: instagram.com/zalando_street/