The strong growth in online trade has continued since the beginning of the pandemic, according to a study published on Wednesday by the ZHAW School of Management and Law. In addition, people are not only ordering more online, but also more frequently on average: "Around 40 percent are reporting a higher order frequency," according to the survey of 284 Swiss internet retailers and 63 online shops from neighbouring Austria.
Record sales expected
Many online retailers have thus recently benefited threefold. In addition to the influx of new customers, internet shops have also enjoyed higher purchase volumes and frequencies, says ZHAW researcher Darius Zumstein, summarising the findings.
"Overall, we estimate that sales in Swiss online retail will reach at least CHF 15 billion in 2021," the forecast said. That would correspond to an increase of almost 50 percent compared to 2019.
The "Online Retailer Survey 2021" was conducted by the Institute of Marketing Management at the ZHAW School of Management and Law. According to the information provided, the 365 online shops surveyed are active in the private and business customer sectors as well as manufacturer online shops. The survey took place for the fourth time this year. (SDA)