Online shoppers quickly run out of patience

Online shoppers in Switzerland are impatient: if the order is delayed, one in three people will be annoyed within two days. At the same time, the majority find sustainable delivery at least as important as speed. This is the result of a representative survey commissioned by online retailer Digitec Galaxus.

Punctuality is a Swiss virtue. In this country, this is also reflected in the expectations when shopping online: If the retailer's delivery is delayed, 94 out of 100 online shoppers still show understanding for a one-day delay. However, every third person is annoyed after two days. And with delays of three to six days, the patience thread is long since broken for three quarters. This is the result of a representative survey conducted by the GfK polling institute on behalf of Digitec Galaxus. Men, city dwellers, French-speaking people and the young are the most likely to be annoyed.

On the other hand, around four out of ten respondents said that fast delivery was more important to them than their carbon footprint when shopping online. Men are also said to be particularly quick in this regard: Almost half of them put the environment behind their need to have the new mobile phone or the fresh pack of coffee beans in their letterbox the very next day. When it comes to place of residence, it is clear that city dwellers and the French are the most impatient online shoppers. When weighted by age, the 30 to 49 year olds want their orders the fastest - even if this results in more waste gas.

"The environment is at least as important to us as fast delivery," says Michael Stolle, COO in charge of logistics at Digitec Galaxus. The online retailer ships all products from its own warehouse with Swiss Post. Anyone who orders by the evening usually has the parcel in their letterbox or on their doorstep the next working day. Swiss Post is committed to low-CO2 delivery and has a fleet of around 6000 electric scooters powered by green electricity. In the city of Zurich, Digitec Galaxus also offers express delivery on the same day as the order. Couriers from the Swiss Post subsidiary NoTime deliver orders to the door without additional cardboard packaging and on CO2-neutral e-bikes.

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