Online shopping: nothing beats clothes and shoes - even more so in Corona times
Online retailing, which has been booming for years, has gained further momentum thanks to Corona. "Clothes and shoes" remains the most popular product category according to a survey by Marketagent.com Switzerland. And how will we shop tomorrow? Technologies such as AR or facial recognition are meeting with acceptance.
The study by Marketagent.com Switzerland shows that 74 percent of the German-speaking and French-speaking Swiss surveyed shop for clothes and shoes online at least once a year. This is 5 percentage points more than in the comparable survey in February 2020, i.e. before the Corona crisis.
In the personal care products and cosmetics category, the share has risen to 44 percent, which is also clearly higher than the figure in the previous year's February 2020 survey, which was 37 percent. The increase in the durable food category is similarly high. In 2021, this category comes in at 30 percent, just under one-third of the total, up from 23 percent in February 2020.
"Due to Corona, people inevitably had to shop online more. However, the fact that the share in the respective categories did not increase more significantly than in the previous year underlines how much shopping by mouse click is already established among the Swiss population," continues Martina Staub of Marketagent.com Switzerland.
AR and Co: Men and younger people are more open
New technologies will continue to shake up the way society shops. But which developments are welcomed, and which are rejected? Of the options surveyed, shopping in stores entirely without sales staff met with the greatest acceptance among respondents (33 percent). However, men are significantly more in favor of this than women (38 percent versus 29 percent). The difference between the age groups is even more pronounced: acceptance among 14- to 29-year-olds is 45 percent, and only 24 percent among 50- to 74-year-olds.
31 percent of respondents could imagine using augmented reality. There is no clear difference between the sexes here. However, there is a big difference depending on age. Half of 14- to 29-year-olds are in favor, but only one-fifth of 50- to 74-year-olds.
Overall, 31 percent are more likely to say yes to payment via facial recognition or fingerprint. Men are significantly more likely than women to say yes (34 percent versus 27 percent), and 14- to 29-year-olds are significantly more likely than 50- to 74-year-olds (41 percent versus 23 percent).
However, the purchase of products that are individually adapted to one's own needs on the basis of a DNA test meets with great disapproval. Overall, only 15 percent are in favor of this.
Marketagent.com Switzerland interviewed for the Study 1004 people from German- and French-speaking Switzerland aged 14 to 74. The representative survey was conducted from February 4 to 15, 2021.
