AZ Medien relies on Kaltura

NEWSPORTAL The Swiss media group AZ-Medien opts for Kaltura solutions as the central video platform for all online portals. Videos are the biggest future market for media companies on the Internet. However, TV broadcasters and publishers who want to establish themselves in this rapidly growing market in the long term need a suitable technology platform. Now the Swiss media group AZ Medien has opted for Kaltura: in the form of a [...]

Videos are the biggest future market for media companies on the Internet. However, TV broadcasters and publishers who want to establish themselves in this rapidly growing market in the long term need a suitable technology platform. Now the Swiss media group AZ Media for Kaltura We were able to integrate the Kaltura solutions quickly and easily as a central video platform into our various web presences," explains André Zeiger, Head of Product Management Special Interest Sites at AZ Medien. Each online portal was adapted with little effort. Kaltura is already running successfully on the portals of the publisher's daily newspapers (including az Aargauer Zeitung, bz Basel, sz Solothurner Zeitung, ot Oltner Tagblatt) as well as the TV stations TeleZüri and Tele M1 and the cooking magazine www.wildeisen.ch. In the coming weeks, the connection of other portals such as TeleBärn and the magazine for mothers and fathers will follow. www.wireltern.ch.

Aargauer-Zeitung
The AZ media rely on moving images and use Kaltura solutions for this."Our editors benefit above all from the fact that the Kaltura solution is equipped with intuitive tools for creating and uploading videos and that the content can be managed centrally and in a structured manner," adds André Zeiger from AZ Medien. "This makes work much easier in our fast-paced day-to-day business."Available on any internet-enabled deviceThe videos are transmitted on-demand or via streaming to any Internet-enabled device - from smartphones and tablets to PCs and Macs. In addition to the HTML5-compatible video player, Kaltura's video platform also offers users a range of additional functions. For example, similar videos can be displayed or editorial recommendations can be submitted. "Videos are simply a crowd puller and offer an excellent opportunity to communicate information in an entertaining way in a short period of time," explains Ron Yekutiel, Chairman and CEO of Kaltura. "This is an opportunity that no media company should miss anymore. Therefore, we are very pleased to have provided AZ Medien with a fast and customer-oriented solution to this challenge!"

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