Goldbach Audience optimizes Video Network
MOVING PICTURE Goldbach Audience is making its premium marketing approach even more focused by splitting the "Goldbach Video Network" (GVN) into four pillars. Goldbach's video network now comprises four pillars.In order to meet the different needs of customers for transparency and flexible pricing, Goldbach Audience has newly divided the GVN into four pillars.The first pillar "Internet TV" remains [...]
Goldbach's video network now comprises four pillars.In order to meet the different needs of customers for transparency and flexible pricing, Goldbach Audience has divided the GVN into four new pillars.The first pillar "Internet TV" remains as before. In the "Premium Video" module, there is a stronger focus on individual premium brands, which entails a clear separation between partner networks and premium individual sites, as well as absolute transparency. The "Brandsafe Networks" module has been redesigned, whereby the bundling of brandsafe environments offers customers a clear increase in reach at an attractive cost per mile (CPM). With the "In-Page Video" module, it is possible to extend in-stream campaigns on the "Goldbach Premium Display Network" and reach additional contacts in the desired target group.New is the "Mix & Match" offer - "Mix your quality". Here, individual pillars can be mixed with each other. The customer decides in his offer what percentage of the budget is allocated to which pillars. Goldbach is also expanding its video network with customized video products that meet individual customer needs even more. The new offer structure helps to respond more individually to individual customers and campaigns and to achieve the best possible results.
