Best of Swiss Web 2015: e-commerce projects in focus

All winning projects will be honored at the big awards night on March 26, 2015, at the Zurich Kongresshaus in front of more than 700 guests. Awards will be presented in eleven categories.The categoriesThe 100-member expert jury of "Best of Swiss Web" awards prizes in eleven "classic" and other special categories. The categories for the 2015 competition are:1. Business2. Public Affairs3. Technology4. Creation5. Usability6. Marketing7. Digital Performance Campaigns8. Digital Branding Campaigns9. Innovation10. Mobile11. VideoAnnual theme e-commerceThe award night on March 26, 2015, will focus on e- and m-commerce (electronic commerce, mobile commerce). Experts will take a look at current e-commerce in Switzerland based on the projects submitted in all categories.e-commerce, the exchange of values and countervalues on the web, describes as a term more than simply "trade on the Internet". Goods, content, information and data are traded on the Web, but they are also analytical tools with which one tries to understand and serve the behavior of customers. So e-commerce describes all the goals, actions and digital tools that an entrepreneur needs to be effectively and efficiently represented on the market. And m-commerce would then be not simply e-commerce on the smartphone, but the development of highly interesting customer behavior in everyday life: people between places, between actions. Seen in this light, the topic of e-commerce and m-commerce concerns almost all areas of the Internet - and is therefore also relevant for almost all categories of "Best of Swiss Web".