What makes Swiss online shoppers tick?

ONLINE SHOPPING Swiss consumers rate online stores and their shopping experience significantly differently than online shoppers from Germany and Austria. Details are provided by the study "Success Factors in E-Commerce" by ECC Köln.Online shoppers in Switzerland, Germany and Austria may have a lot in common, but they also often tick differently. This is shown by a comparison of the study "Success factors in e-commerce - top online stores in [...].

Online shoppers in Switzerland, Germany and Austria may have a lot in common, but they often tick differently. This is shown by a comparison of the study "Success factors in e-commerce - Top online stores in Switzerland 2014". The study examines seven key success factors for online retailing in Switzerland and looks at the most important individual criteria from the consumer's point of view.Overridingly, the same criteria for a good online shopping experience land in the top 10 in all three countries. At the top in Switzerland, Germany and Austria are good product quality and a convincing price-performance ratio, i.e. the basic factors of retailing as a whole. However, the other top rankings already reveal differences between the three countries: While "disclosure of all costs" ranks third among Swiss consumers, this criterion is found in fourth place in Germany and only in sixth place in Austria. The Swiss place uncomplicated returns processing only in tenth place - this service is clearly more important to both Germans and Austrians.

Namics-Studie
Top 10 of the most important criteria for online shoppers. 51 percent of Swiss consumers rate product quality as "absolutely important. At 60 percent of German and 58 percent of Austrian online shoppers, this figure is higher in neighboring countries.Another country-specific difference: around 45 percent of Swiss shoppers buy online at least once a month on average - that's nine percent less than in Austria and as much as 21 percent less than in Germany. However, the Swiss shopping basket is well filled: For just under 40 percent of the consumers surveyed, goods worth more than 100 Swiss francs (around 82 euros) end up in the virtual shopping cart. There are interesting facts about this study Readers' messages to 20minutes.
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