Which tool helps companies keep track of Facebook and the like? The monitoring tool report from Goldbach Interactive provides answers.Fast and personal customer service via Twitter, marketing campaigns that involve the online community across all platforms, humorous and self-deprecating statements on Facebook about breakdowns or disruptions: Companies such as SBB, Swiss, Zalando, Vapiano, Old Spice and Oreo showed us how successful communication via social media works, and not just last year.Proper tools for listeningWhat do these companies do differently? In addition to an excellent understanding of the mechanisms of social media, these companies have a suitable organizational structure and the right tools for listening to, analyzing and managing online dialogs.Every year, the social media experts at Goldbach Interactive select the best social media monitoring tools. This year, too, the 15 best tools in eight categories were selected from a large number of market solutions - an extensive undertaking, as each tool has a different focus.The 15 best tools
The category winners- Search Capabilities Category: Digimind- Source Type Coverage Category: Synthesio- Earned Media Analytics Category: Radarly- Engagement & Owned Media Category: Engagor- CRM Functionalities Category Meltwater Buzz- Reporting & Alerting Category Talkwalker- Performance & Data Volume Category Brandwatch- Usability" category EngagorThe most important findings- 67 percent of the best tools in 2013 released new options for "owned media" analytics- 33 percent of the tools analyzed invested in CRM capabilities last year- 60 percent of tools are developing or have released a mobile app- 35 percent of user interfaces have improved significantly compared to 2013ConclusionAlthough the quantitative growth of the monitoring tool market has slowed, there has still been quite a bit happening over the past 12 months. Two developments are particularly noteworthy: On the one hand, the trend towards all-in-one solutions continues to accentuate, and on the other, location-based monitoring is becoming increasingly important as a tool function.The differences in the source base are also still striking: The tool with the largest amount of found data in Switzerland delivered 312 percent more contributions than the worst-performing tool.The complete Monitoring Toolreport 2014 is available here here. "Every company should listen on the social web": An article about Swiss providers in the field of social media monitoring can be found at here.