Using social media communities successfully
BOOKTIP Is it really necessary for a company to join Facebook, Twitter and the like? Matias Roskos explains in his book how to use social media properly. You don't need to be present on all social media platforms to be successful. The right platform has to be chosen.Social media have huge communicative potential - even [...]
Social media have huge communicative potential - even for small and medium-sized enterprises. Matias Roskos' guidebook explains step by step, if sometimes a bit too schoolmasterly, how to select the right social platforms, attract readers, friends or followers there, keep them under and thus also retain them, and finally capitalize on them. Roskos' explanations are sometimes very basic - there's really no need to explain what a blog is now - but his tips are practical and the best-practice examples invite you to copy them. getAbstract recommends this beginner's book to all marketing, HR and PR managers who are still skeptical about the topic of social media, as well as to me-too entrepreneurs and executives in SMEs - and, of course, to all the freshly minted community managers who have taken up the profession of the hour. getAbstract rating: 7Implementability: 9Innovation Level: 5Style: 8 Publisher: SybexPublication Date: 2012Pages: 232ISBN: 978-3527760268---------------------------------------getAbstract presents summaries of outstanding business books via the Internet. Their mission is to provide managers and executives worldwide with high-caliber, up-to-date business information.
