M-commerce onslaught: online retailers gear up

Online retailers are preparing for an m-commerce onslaught. The research institute "ibi research" at the University of Regensburg conducted the survey on behalf of the Internet World Fair by. A total of 885 Internet experts were surveyed.Mobile instead of notebook56 percent of online retailers believe that shopping via mobile devices will permanently replace traditional online shopping via desktop or notebook. Preparing for mobile commerce is therefore highly relevant for store operators. The majority of retailers are convinced that they will have to optimize their offerings for access via mobile devices.Safety is importantDespite the fact that German online retailers are focusing all their resources on mobile, security is also of great importance, according to the study. Only a few online retailers are convinced that security concerns hardly play a role when shopping via mobile devices. Securing the online store against security gaps is therefore one of the most important success factors in the area of IT processes for 85 percent. Consumers are particularly sensitive when it comes to payment information and personal data.Perspective: Expansion abroadFrom a long-term perspective, the study revealed the following trends: online retailers in Germany must also seek their economic future outside the country's borders. 71 percent of respondents expect that foreign sales markets will also have to be increasingly tapped in the coming years. The enormous shortage of skilled workers is seen as a major challenge. Just under half (48 percent) of the online retailers surveyed agreed with the statement that this will become a major problem for the e-commerce industry in the next five years.