The stress test for Swiss websites

ECOMMERCE Valentine's Day is significant not for lovers, but for online retailers as well. A stress test by performance expert Compuware shows how websites for flower, perfume, jewelry gifts and dating sites fare on this day. Roses also sell best online on Valentine's Day.In a period from February 10 to 16, 2014, [...]

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Roses also sell best online on Valentine's Day.In a period from February 10 to 16, 2014, 15 different providers were tested. The result: all providers were ready for the heavy rush, noted Compuware fixed.The resultCustomers were able to respond particularly quickly and reliably to http://blume3000.ch/ store. In the area of perfumes counts http://www.parfum-outlet.ch/ among the performance winners, with the dating exchanges http://www.edarling.ch/, for jewelry http://www.21diamonds.ch/ closely followed by https://www.schmuck.ch. Overall, the Swiss e-jewelry retailers performed significantly better than similar offerings from Austria and Germany, some of which showed significant weaknesses. Switzerland is also very well positioned in the area of online florists.In contrast, the Swiss websites with experience offers were below average slow compared to their neighbors Austria and Germany. There is still a need for optimization here, for example by reducing the size of the integrated graphics.Bringing up the rear in the Compuware ranking is http://www.swissflirt.ch/. Here, participants had to wait too long for new personals, their personal flirt or new members. The page is quite small - but the fact that many hosts are included, from which often only a single object is loaded, prevents the parallel processing of many calls here.The criteriaIn each case, the loading time of the website from the end user's point of view, the availability and the consistency, i.e. fluctuations during the build, were measured. According to current studies, users expect loading times of less than 5 seconds, or even better 3 seconds. If online offers are too slow, customers will click to the competition. If a website does not load for 60 seconds, it is considered unavailable. Online offers that are not consistent are confusing for users, because they expect a consistent page load every time they visit. Fluctuations therefore make the customer more likely to visit a different website next time. The backbone measurements at the network node provide important indications of the general performance and availability of websites in the various regions of Switzerland. The last mile is where it is decided how the e-commerce providers' content really reaches the customer.

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