How much doping can our food take?

The vsms campaign aims to encourage survey participation.With its "Your opinion helps decide" campaign, the Swiss Market and Social Research Association (vsms) aims to actively inform people about its work and motivate the Swiss population to take part in surveys. Using polarizing topics, the campaign shows that those who participate in surveys make their opinions heard and thus have a say in important issues.The first campaign flight, launched at the end of 2012, succeeded very well in achieving the goal of raising awareness and recognition: "We are convinced of the success of the campaign. Feedback at the office and active requests for participation confirm that the campaign is well received and the message is being accepted. Only through active communication can the benefits of market and social research be demonstrated to society," says Roland Rosset, President of vsms.This benefit is to be conveyed even more emotionally with the three new subjects. For this purpose, further media partners could be won for support. The ads will appear in various daily and Sunday newspapers throughout Switzerland. In addition, there will be banners, an information flyer and the campaign website. www.schweizermarktforschung.chIn addition to public relations work, the association is working on the development of transparency and quality criteria to make performance standards in market research more transparent and measurable.On the vsms side, the following are responsible for the campaign: Mitja Ruggle, Roland Rosset and Nicole Siegrist. On the Humans side: Res Matthys and Sebastian Jerez (campaign).About the campaign:The association plans to communicate its message through the following advertising media:1. print and online media, which illustrate the benefits of market research from the perspective of the Swiss population. Through the participating print media alone, the planned reach of the nationwide campaign is approximately 86%.2. The website: www.schweizermarktforschung.ch3. Information brochure distributed by the institutes to interviewees.The industry will also systematically use its own communication channels for the set communication goal: Every single interview that a staff member of a market or social research institute conducts with a respondent is a contact opportunity that the association can use to spread its message.