Brand analyses at the push of a button

Measure what counts for brands - the online store TheBrandTicker shows how.Communications and marketing professionals are under more pressure than ever to make quick decisions. But they can rarely rely on up-to-date data and almost always have to make do with a fragmented picture of the situation. With the vision of making up-to-date and objective information instantly available, we launched TheBrandTicker the first online store for brand analysis.TheBrandTicker breaks new ground and uses state-of-the-art technologies to analyze large volumes of data (Big Data) on a daily basis. The application uses social media, online and print media to measure how people actually talk about companies and brands and combines the results with current financial market data. The meaningful results are clearly presented in configurable charts and are updated daily and available for download on TheBrandTicker.com.TheBrandTicker was developed by an interdisciplinary team of experienced specialists from the fields of media monitoring, brand strategy, brand evaluation, software development, linguistics and risk management. The initiators are Nik Stucky and Patrick Schürmann. Stucky is a renowned expert in the development and evaluation of brands and advises global clients in the analysis of their brands. Schürmann is founder and co-owner of Adwired AG, one of the leading providers of high-end media monitoring solutions for international clients.Every day, TheBrandTicker evaluates more than one million media entries. Analyses of over 400 brands are currently available in TheBrandTicker's standard offering and can be viewed on the website. The offering is constantly being expanded. TheBrandTicker team also develops individual solutions tailored to customer-specific requirements.