Digital reboot with "user experience" at its core

WEBAUFTRITT The hotel and restaurant UTO KULM and its partner businesses have redesigned their online presence. In the course of the relaunch, the uniqueness of the Uetliberg, the view of the city of Zurich, Lake Zurich and the Alpine panorama were brought to the fore. With the social media wall, visitors to the Uetliberg become reporters and ambassadors of Zurich's [...]

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With the social media wall, visitors to the Uetliberg become reporters and ambassadors of Zurich's local mountain.Following the needs of the guests and thus also of all visitors from the World Wide Web, the Hotel and Restaurant UTO KULM has redesigned its entire digital presence. New in design and technology are the web presences of the Hotel and Restaurant UTO KULM (utokulm.ch) and the Uetliberg destination (uetliberg.ch) and all other businesses belonging to the Uto Kulm: Giardino Verde Events and Catering (giardino-verde.ch), Kreaktiv Events - Teambuilding on the Uetliberg (kreaktiv-events.ch) and the Restaurant Gmüetliberg (gmuetliberg.ch) at the SZU terminus. A gentle redesign of the logos and the CI/CD were also implemented.Novel visual languageThe concept is to convey the unique selling point of the Uetliberg as Zurich's local mountain as clearly as possible: the unique view of the city of Zurich, Lake Zurich and the Alpine panorama from Toggenburg to the Bernese Oberland. For this purpose, a completely new visual language was used, consisting of full-format photos of the view through to depth-of-field detail shots.The relaunch focused on the user experience: everything for the benefit of the guest or the user. Accordingly, all pages are in "responsive web design", which means that they adapt to the device with which they are called up, and thus offer the same emotional impression from smartphones to tablets to large desktop monitors.Social Wall UetlibergIn addition, a social media wall has been implemented on which all posts from Twitter, Facebook, Instagram, Foursquare etc. that are marked with the hashtag #uetliberg and similar are automatically displayed on the pages utokulm.ch and uetliberg.ch are displayed. This turns visitors to the Uetliberg into reporters and ambassadors of Zurich's local mountain.Other features include so-called "parallax scrolling", in which large background photos move more slowly than the information in the foreground when scrolling over the long start pages, thus highlighting a separation of individual areas.Usability as the top priorityThe entire project was implemented on the basis of the open source CMS WordPress as a so-called WordPress multisite. The top priority was again usability: the recognition value and the comprehensibility of technical and design features, which were also implemented in the backend. All five websites are modular to 100% and behave fully compatible with each other.Giusep Fry, host on the Uetliberg for 30 years, commented: "For me, our new website is a real pleasure: the fresh appearance with the new concept are forward-looking for me. The Uetliberg is by no means standing still, but is developing - also digitally. My thanks here go above all to Marc Suess and Clemens Schuster of the Hofrat Suess GmbHOur lead agency for marketing and communication, who within a very short time and in a cost-efficient manner have set up a digital project that is second to none. The tourism industry can now measure itself against UTO KULM and the Uetliberg.
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