Facebook: New advertising opportunities for mobile apps
FACEBOOK In the future, companies will have even more opportunities to promote their apps on Facebook and thus make them known to a wide audience. Examples of mobile app ads for engagement and conversion. Image: Facebook Developer BlogAdvertising your mobile apps on Facebook is a trend. Mobile App Install Ads have been used on the social media platform since 2012 . [...]
Mobile app ads examples for engagement and conversion. Image: Facebook Developer BlogAdvertising one's mobile apps on Facebook is in vogue. Mobile App Install Ads have been used on the social media platform since 2012 . They allow linking to the Android Play Store or the Apple App Store. In total, 145 million app installs via Google Play and Apple App Store can be attributed to Facebook Mobile Install Ads.Now Facebook is expanding the offer: Under the motto "Mobile App Ads for Engagement and Conversion," additional forms of advertising targeted at mobile apps.More info on the new mobile apps can be found in English in the Facebook developer blog and in German in the Social Media and Facebook Marketing Blog by Thomas Hutter.The video of the offer: