Graubünden Ferien and Wirz launch interactive game for children

The new mobile game "Crystal Search with Madlaina" by Graubünden Ferien, Wirz and Staay Interactive takes children on a playful and educational journey through the regions of Graubünden. The launch is accompanied by a campaign.

When the ibexes Gian and Giachen accidentally knock the colorful rainbow crystal off the mountain top during a walk through Graubünden's nature, only Madlaina the munggamaitli can help. In the new mobile app from Graubünden Ferien, players slip into the role of the hearty marmot to bring back the crystal shards scattered across Graubünden.

"The game `Crystal Search with Madlaina` is an entertaining and educational further development of our existing digital children`s world of Graubünden. And it tells a completely new and interactive story of the brave Madlaina," explains Marc Held, Senior Marketing Manager at Graubünden Ferien. The game closes the gap between the very young fans of the bestselling children's books and the somewhat older followers of the two ibexes. It is intended to invite children to get to grips with Graubünden together with their parents and discover the canton through play.

Edutainment in focus

Thus, Graubünden Ferien and Wirz also rely entirely on the positive effects of "edutainment" in "Crystal Search with Madlaina". The game was designed in collaboration with the Zurich-based creative studio Staay Interactive especially for children and offers them a fun way to get to know Graubünden from home: In the game, the partner regions and their iconic sights can be explored in four richly detailed animated 2D levels. On the way to saving the rainbow, however, the players have to overcome numerous obstacles and dangers. Accordingly, it takes quite a bit of intuition to find all the hidden crystals and unlock the special achievements at the end of each level. Those who also collect the magical animal and plant coins will also learn interesting facts about the local flora and fauna.

All players can also win attractive prizes in the real Grisons within certain time periods by collecting gold nuggets. "Crystal Quest with Madlaina" is now available free of charge in the App Store and on Google Play and is suitable for children aged 5 and up. The app launch is accompanied by a multi-stage online campaign.

Responsible at Graubünden Ferien: Yves Luetolf (Director Marketing), Marc Held (Senior Marketing Manager), Mike Frei (Senior Marketing Manager), Sara Ragettli (Digital Marketing Manager). Responsible at Wirz Group: Alain Eicher, Jan Kempter, Evelyn Schellenberg, Stefan Dätwyler, Zara Velchev, Adrian Busse, Janina Ulrich, Morris Lötscher, Tony de Faria, Erasmo Palomba, Ruwanie Hayoz, Nico Keramaris, Ria Meghji, Noemie La Bella, Ruben Wegmann, Anina Eugster, Giovanni Bucca, Yussef Serrat, Andrea Bosshard, Oliver Fäs, Karin Gartmann, Rahel Signer. Responsible for production: Staay AG (concept, development and design app), Amélie Jackowski (illustrations), DubDub Studios (audio and post production), 1up GmbH (website development), Datalogue AG (lead qualification). Responsible for Media: SPEED U UP SUISSE AG, Capture Media AG. Responsible for Tracking and Analytics:


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