In its current campaign, the Swiss messenger service Threema highlights why there is no way around it when it comes to privacy. Threema aims to offer the highest level of security and comprehensive data protection when it comes to instant messaging.The chat app is designed to leave no data trail. Thanks to state-of-the-art end-to-end encryption, no one other than the intended recipient can read or listen to transmitted messages, not even Threema itself.
As a significant advantage over competing apps, no personal data is required to use Threema.
"Threema is more than a chat app. Threema is a statement for privacy," says Martin Blatter, CEO and co-founder of the Swiss messenger service. "Since 2012, we have been relentlessly committed to ensuring that our users can exchange without worrying about their security and privacy."
Unlike competitors like WhatsApp or Signal, Threema can be used completely anonymously if desired, without revealing one's own phone number or email address.
"Most expensive messenger in the world" - it costs 5 francs
"The most expensive messenger in the world" is one of the headlines of the new campaign. Why is Threema so proud of the fact that users have to pay five francs for the app in the App Store, while other chat apps are usually free to download? "Our stance is clear: users are better off paying their messenger provider with money instead of data," says Roman Flepp, Head of Marketing at Threema. "With our DOOH campaign, we underline that Threema users enjoy full anonymity and data misuse is impossible."
Responsible at Threema: Roman Flepp (Head of Marketing), Cyrille Massaux (Art Director); Responsible for the concept: Dieter Boller (Text, Creative Direction).