Davos Klosters relies on digital travel companion from Spot Werbung
"Buddy" is designed to support guests of the Davos Klosters destination in their local activities. For example, the new PWA app shows free parking spaces, activates the guest card or guides to the nearest restaurant.
Like a best friend should "Buddy" accompany guests during their activities and provide them with relevant information along the way. From open lifts and slopes to events and the upcoming guest program to free parking spaces - depending on the chosen activity, a different "buddy" is used. Currently, one "Buddy" is available for skiing, one for snowboarding, and one for cross-country skiing. Two further versions, the bike and hiking buddy, are to be added in summer 2022.
Another step in the destination's digitization strategy
The new progressive web app replaces the previous smartphone app. The St. Moritz agency Spot Werbung, which has already implemented the PWA app "#Aussichtsmeister", is responsible for conception, design and programming. The app was awarded bronze twice at the Best of Swiss Apps 2021.
A PWA is a symbiosis of a responsive website and an ordinary app. The app can be called up like a website via URL in the browser and provides offline functionalities at the same time. Thus, no installation is necessary. In addition, users receive updates more quickly because the PWA app does not have to be approved by Apple or Google first compared to ordinary smartphone apps.
