Wirz for GRF: With Gian and Giachen also digitally into summer

In the Children's World Web App from Graubünden Ferien, summer is already approaching: When the last snow has gone, Gian and Giachen set off for Shooting Star Mountain. Families can now also experience the story from the children's book "Gian und Giachen und der Sternschnuppen-Berg" (Gian and Giachen and the Shooting Star Mountain) in the web app, where they can help shape it themselves. The journey takes them to the destinations of Surselva, Davos Klosters and the Val Surses. The families travel with the Rhaetian Railway. 

The digital children's book world is connected to the books in the children's rooms: Using the app scanner, the children's book pages can be scanned so that one is redirected to the corresponding scene online. And Google Maps can then be used to calculate the route directly to the original location. The app is available at Children's world.app directly in the browser and can be installed on a smartphone, tablet or desktop device.

"Jump & Run" with Gian and Giachen

An online game has been developed for each partner destination in which users can put their skills to the test. Those who take part can win instant prizes. In addition, four vacation experiences for the whole family will be raffled off among all registered participants.

By expanding the platform with summer scenes, the children's book world becomes a year-round online experience on which attractions of the partner destinations are advertised. "In the digital children's book world, parents together with their children playfully discover their next dream vacation in the home of Gian and Giachen," says Yves Luetolf, Director of Marketing at Graubünden Ferien.

Responsible at Graubünden Ferien: Martin Vincenz (CEO), Yves Luetolf (Head of Product and Experience Marketing), Marc Held (Product and Experience Marketing). Responsible at Wirz: Alain Eicher, Yannick Schaller, Adrian Busse, Jannic Mascello, Elena Gabriel, Hannah Mey (Creation); Adrian Huwyler, Nico Keramaris, Ria Breitenmoser, Björn Bippus, Tony de Faria, Angelo Mabellini, Anina Eugster (xLab); Erasmo Palomba (Agency Producer); Fabian Nold, Daniela Fischer (Consulting); Thomas Peller, Yussef Serrat, Eros Montagnani, Rahel Signer (Media Realization); Oliver Fäs, Karin Gartmann (Image Editing). Production: Claudio Zuccolini, Sergio Greco (voice actors), Jingle Jungle (dubbing), Amélie Jackowski (illustration); Guave Motion (animation); Renuo AG (programming PWA); 1up (programming CLP); Odiusfly Studio (programming MiniGames); Attackera (media); Datalogue (lead qualification).