Swiss banks weak in digital offering according to study

A clear website, functioning online onboarding and so-called omnichannel communication are standard at many banks. However, Swiss financial institutions clearly still have some catching up to do. At least this is the conclusion of a study by Finnoconsult.

(Symbolic image: Freepik/Jcomp)

"The former banking nation of Switzerland once again performs worse in the comparison and, at 13th place, is clearly in the middle of the countries surveyed," writes Finnoconsult in a press release on Tuesday. For the study 240 banks from 24 countries were examined on the basis of 390 criteria relating to digital competence.

Switzerland also performs poorly in comparison with Germany and Austria. PostFinance in eighth place is the only Swiss bank in the top 10 in German-speaking countries.

The top 10 banks in the DACH region. (Graphic: Finnoscore)

However, the results vary from category to category. In the "Business Social Media Presence" category, the local financial institutions even took first place. In omnichannel communication, on the other hand, they are only in the middle of the field. Finnoconsult sees a particular need to catch up in online onboarding, i.e. opening an account online without visiting a branch.

As in the previous year, PKO Bank Polski took first place overall in the study. The Polish bank performed well in almost all categories, according to the report. It was followed by Erste Bank from Austria, the Romanian bank BCR and the Polish bank Millenium. Hamburger Sparkasse, a German bank, is also new to the international top 5. (SDA/swi)

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