Nelocom takes over marketing automation solution Maatoo

Nelocom has acquired the Swiss marketing automation solution This strategic acquisition strengthens the IT agency's commitment in the areas of e-commerce, newsletter distribution and marketing automation.

Nelocom is taking over Maatoo from the company 55 Weeks, which is managed by Simon Balz. "We are very pleased to be able to secure the long-term future of Maatoo and hand over the customers into such experienced and competent hands," says Balz. Lorenz Schmid, owner of Nelocom, adds: "I have been convinced of Maatoo's potential for years and see many ways in which we can further develop the already successful solution.

Since launching Maatoo in 2017, Niklaus Moser and Simon Balz say they have built a broad customer base and developed the platform into a trusted and powerful marketing automation solution. Features such as user-friendly newsletter dispatch via drag & drop, advanced automation functions and seamless integrations with e-commerce platforms such as WooCommerce, Magento and Saldia as well as data storage in Switzerland have made Maatoo a popular tool.

Since the beginning of April 2024, the operation and further development of Maatoo has been in the hands of Nelocom. The agency has been a close partner of Maatoo for a long time and has actively contributed to the development and optimization of the solution, according to the statement. As a result of the takeover, Maatoo and Nelocom customers will benefit from even more comprehensive services in the areas of marketing automation and e-commerce.

More articles on the topic