Publica4 launches new "Grow Ad" format with Swisscom
The Publica4 agency worked with Swisscom to implement a campaign in which the advertising message was split into two parts - with images and video.
Publica4, Swiss agency for high-impact advertising formats, is betting on a new digital advertising format: with a focus on technological innovation, the agency has implemented a new advertising campaign in collaboration with Swisscom, using an innovative idea: The message was divided into two parts and transported the campaign not only by image, but also video.
For the information-rich circular economy campaign, the new ad with its high visibility of the video in combination with the image ad in the content area met the needs of the customer, according to a statement. The video was able to attract the attention of users and the image ad was able to anchor the core message.
