Forward brings Vontobel and influencers together

Forward has organized two talk shows with Swiss financial influencers Corinne Brecher and Fabio Marchesin and Vivien Sparenberg from Vontobel. In the recordings, they talk about structured products in a humorous and understandable way. A social media campaign increases the reach of the video and audio formats produced.

Fabio Marchesin (FinanzFabio) runs the largest Swiss financial podcast and is one of the widest-reaching Swiss influencers in financial matters on YouTube, Instagram, LinkedIn and TikTok. Corinne Brecher runs a very successful investment blog with Instagram and Linkedin presence and is dedicated to financial education for women.

Together with Vivien Sparenberg from Vontobel, the financial influencers talk about how structured products work and what they can be used for in YouTube videos and podcasts. In this way, younger people in particular should become better acquainted with these financial instruments and be motivated to use them when making investment decisions. The first episode of the format can be seen here.

Content and campaign concept

Forward developed and implemented the content and campaign concept on behalf of Bank Vontobel. Sonam Wieland's team established contact with financial influencers, produced numerous video ads, and distributed them via YouTube, Facebook, Instagram, Twitter, and LinkedIn as part of a digital campaign. The targeting focused on so-called self-deciders, i.e. people with a high affinity for investments and independent information behavior.

"Social media is playing an increasingly important role in knowledge transfer," says Vivien Sparenberg. "As a leading player in the industry, we see it as our duty to be innovative and willing to experiment. With Forward, we have the right partner for these new directions. The team understands the intricacies of the financial industry and has a flair for trends."

Responsible at Vontobel are Vivien Sparenberg and Bianca Fumasoli. The Forward Team consists of Juri Singer, Sarah Blattner and Sonam Wieland.

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