nexum implements new online store for

nexum helps Ex Libris to create a state-of-the-art online store with an innovative technology stack.

The previously separate presences for desktop and mobile as well as the apps for iOS and Android were merged into a responsive e-commerce platform by the owner-managed digital consultancy and agency. The result: a highly customized headless solution whose complex front end integrates with existing services, such as the recommendation and search engine.

Ex Libris AG, with over 200 employees, is part of the Migros Group and is the largest online media store in Switzerland. In addition to its versatile online range, consisting of over eleven million products with a focus on books and games, Ex Libris is also present in stationary retail with 15 branches in Switzerland and offers its customers a unique cross-channel experience. Ex Libris has received numerous awards for its efforts, including Swiss E-Commerce Champion back in 2016.

New, innovative technology stack

The new, innovative technology stack, which combines modern headless technologies such as React, next.js and Express with the existing business logic, maintains the position of the 75-year-old media discounter as a digital pioneer in Switzerland. The future-oriented realignment opens up a reliable and easily expandable store system for the company.

The playout of the headless front end in the new, hybrid apps creates a platform that functions as an all-in-one channel and offers its users a full range of interaction options. "Lifting a highly personalized online store that has grown on four different platforms and over more than eight years, with up to 32,000 transactions daily, away from any standard and onto a current architecture is no easy undertaking. We are therefore delighted to have nexum as a partner with the power, the team and the staying power to handle such a project," says Sebastian C., Senior Project Manager E-Commerce at Ex Libris.

Agile project setup

The project was implemented in an agile setup with a team of up to 15 developers, UX and design specialists, PMs and POs. nexum was responsible for the conception and development of the entire architecture as a single page application based on the proven web framework "React". Thanks to the faster loading times, the store performs exceptionally well.

"We are proud to have played a major role in the online performance of Switzerland's largest online media store. The harmonious feeling when using the mobile store version as well as the new conception of the entire architecture as a single page application lift our customer's e-commerce presence to a new level. With the new set-up, Ex Libris remains digitally flexible and capable of acting on future innovative features," says Marie-Luise Isaak, Account Director at nexum.

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