Teads expands partnership with Integral Ad Science
Teads integrates IAS' Context Control solution to ensure that advertisers avoid content deemed inappropriate for their brand.
Teads, the global media platform, expands partnership with Integral Ad Science (IAS), a global leader in digital media quality. Teads is integrating IAS's Context Control solution. This is to ensure that advertisers avoid content that is deemed inappropriate for their brand. Customers worldwide can use Teads Ad Manager to access IAS' curated list of contextual segments and optimize their programmatic display and video ad campaigns on a pre-bid basis.
IAS's cognitive semantic technology solution uses what is known as natural language processing (NLP) to dynamically capture the nuances of context. The IAS platform determines the mood and emotion of content, enabling more accurate classification. By screening out only content that is inappropriate for the specific brand, Teads can maximize campaign reach and avoid wasted ad opportunities.
With the option to select more than 200 optimized contextual avoidance segments from IAS, there is better control over content and environments on specific topics can be avoided. In addition to contextual segments, advertisers can apply custom brand suitability profiles within Teads Ad Manager.
