Targeting without cookies: Uhoo finds new investors and expands distribution

The Zurich-based start-up and advertising service provider Uhoo, founded in the middle of the pandemic by Stephan Frey, has been able to continuously expand its customer base over the past two years, not least against the backdrop of the worsening cookie issue.

Future-oriented targeting

The value proposition primarily comprises so-called "user situation targeting," a cookie-free, future-oriented targeting solution that allows companies to bring the advertising message closer to the user situation and thus achieve greater visibility for their brand. The basis for this is publicly available data, which, thanks to the experts and algorithms of data partner Novalytica, ensures that sociodemographic characteristics of any target groups can be determined geographically.

Alex Schoch new in the team

At the same time, Uhoo is investing in the company's growth and has hired Alex Schoch as the new Head of Sales & Business Development. The focus is on the further development of the agency business, which requires increasingly differentiated processing due to its fragmented value chain.

Stephan Frey, Managing Director of Uhoo, says: "After two years of development work, we now see that the market has a strong demand for solutions such as those offered by Uhoo. The fact that we have been able to strengthen ourselves considerably with Alex and that with Novalytica we can take the most important business partner and an absolute data powerhouse with us on the growth path confirms our ambitions and fills me personally with great satisfaction."

Thomas Spycher, co-founder and partner of Novalytica, which counts renowned organizations such as Swiss Life, Energie Wasser Bern (ewb) and the ZSC Lions among its clients, agrees with Frey: "It's great to see that Novalytica's data tools are being used in many industries. In the case of Uhoo, we are particularly pleased, especially since the advertising industry was rather foreign to us at the beginning. The last two years and the trustful cooperation with Stephan and his team give us great confidence for the future together and we can't wait to further advance the advertising industry with innovative solutions in the interest of our customers".