Schwabe Group Switzerland extends cooperation with Dreifive

For the pharmaceutical company Schwabe Group Switzerland, the Dreifive agency now manages eight brands in various disciplines of digital communication. Dreifive has already had the first two brands in its portfolio since 2019. Now Schwabe has intensified its successful collaboration with additional brands.

Since 2019, Dreifive has been advising and supporting the brands Omida and Selomida of the Schwabe Group in digital marketing. Over the years, other brands were added, so that today Lasea, Gaspan, Piniol, Omida, Selomida, Prostagutt, Umckaloabo, Vitango are in dreifive's support portfolio. The focus is on the channels display, video, social media and SEA. In addition, dreifive supports the creation and takes over the tracking of the campaigns.

Schwabe's broad portfolio means that each campaign is targeted at a new and clearly defined target group, which is accompanied along the digital journey. In the case of pharmaceutical customers, particular attention must be paid to compliance with the complex advertising guidelines. Also new innovative formats, such as. Instant Experiences on social media, are also used in communication. Dreifive is also responsible for the creation of advertising materials for all channels in different formats and languages.

Digital marketing strategy being further developed

Dr. Marco Würsch, Head of OTC Business, says: "With Dreifive as a partner, we were able to successfully intensify our collaboration last year and drive forward our digital marketing strategy."

Jolanda Kessler, Head of Digital Marketing Consulting at Dreifive, says: "The Schwabe Group is one of our long-standing clients. Together with them, we have been able to further develop their brands and improve their digital performance. Transparency and performance-oriented efficiency play a central role for us. Now we are looking forward to continuing this journey together."


Responsible at Schwabe Group Switzerland: Sonja Schöberl (Digital Marketing Project Manager), Janine Rossmann (Senior Product Manager Mental Health / Head of Shared Services), Luciana Ricci (Product Manager Mental Health OTC). Responsible at Dreifive: Jolanda Kessler (Head of Digital Marketing Consulting), Michael Nuster (Digital Marketing Consultant), Sandra Lanfranchi (Digital Marketing Consultant), Simon Böhm (Digital Designer), Hendrik Schraven (Junior Digital Rich Media Solutions.

 

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