Pink: 360° campaign for Vontobel's "volt" investment app
Vontobel launches "volt", the first investment app for the affluent client segment at private banking level. Rosarot is to use a 360° campaign to ensure that the app is downloaded throughout Switzerland.
The app is aimed at people with medium assets of CHF 25,000 or more: With its hybrid approach, the private banking app "volt by Vontobel" aims to combine the stability, expertise and experience of more than 90 years - the knowledge of 300 investment experts as well as personal advice and digital excellence. Clients will thus receive professional investment solutions tailored to their needs. Developed and managed in Switzerland, "volt by Vontobel" is intended to stand for security, reliability, stability and the highest quality - both in terms of advice and technology.
Sarafina dances through the digital space
With its 360-degree campaign, the Zurich-based creative agency Rosarot now wants to ensure that "volt" is actually downloaded. After Rosarot won the pitch in summer 2021, the launch campaign "Private Banking Reloaded" started in May 2022. Directed by Pascal Schelbli, the TVC produced by Boutiq Films has since featured the dancer Sarafina moving in the digital space during prime time to make the hybrid connection of personal and digital tangible. Out of home and in digital, ROSAROT supports the launch with 5 subjects that make Private Banking Reloaded tangible with headlines like "How do you get 300 experts into one app?". And so that really no questions remain unanswered, there is a film on the website of "volt" that explains the functionality of the app in detail.
Responsible at Volt: Toby Triebel (Head Digital Investing), Henry Detering (Chief Marketing Officer) Jens Woloszczak (Head Operations & Growth, Digital Investing), Yuan Wang (Head Marketing, Digital Investing), Daniella Andrews (Senior Campaign & Marketing Manager, Digital Investing). Responsible at Rosarot: René Karrer (creative direction); Andreas Steiner, Thorsten Hainke, the Sarah Pietrasanta (text/concept); Florian Fleischmann, Marcela Narvaez, Natasa Maricic, Sarah Därendinger. Bianca Berger, Stefanie Steimer, Flavia Hänni (creation), Sabrina Huwiler, Sabrina Rodel (consulting). Responsible for film production: boutiq films (production), Annina Zimmermann (producer), Pascal Schelbli (director), Sarafina Beck (cast), Daryl Hefti (DoP), Noë Flum (photographer), Pascal Schelbli, Florian Baumann, Marc Angele (VFX), Jessie Fischer (editor) Wolfsrudel Music (music/composition), Hyve Audio & UKO (audio post-production), Unsere Farben (grading).
