In January 2022, the Swiss Digital Initiative launched the first Digital Trust Label. At the World Economic Forum in Davos, the SDI announced that the label has since been awarded to five Swiss companies and their digital services, and that 14 more companies have committed to undergo the process for the label in 2022.
In addition, Unicef Switzerland and Liechtenstein is the first non-profit organization to add another level of trust to its online donation process with the label.
With the app of the German company Wefox, the Digital Trust Label is awarded outside of Switzerland for the first time. With the label pilot project for a German company, the Swiss Digital Initiative is opening up the label application process to European organizations that are committed to digital responsibility.
The Digital Trust Label is meant to express the trustworthiness of a digital application or app in a clear, visual, and non-technical language that everyone can understand. Similar to an organic label or a nutritional value chart, the Digital Trust Label serves as a seal of trust in the digital world.
Digital Trust: 19 organizations are already on board
The Digital Trust Label, launched in January 2022, was awarded to five Swiss companies and their digital services. The first Digital Trust pioneers are Swiss Re, Swisscom and Credit Suisse, as well as the two startups, PeopleWeek and Credit Exchange. 14 other organizations are committed to digital responsibility and will go through the process to receive the Digital Trust Label in 2022. Their digital services will be assessed against 35 criteria across four dimensions: Security, Privacy, Reliability and Fair User Interaction. The criteria catalog was created by a special label expert committee led by the Swiss Federal Institute of Technology Lausanne (EPFL) and further developed based on feedback from several public consultations.
Pioneering digital trust and responsibility in Europe
Wefox, the innovative insurtech company, will soon become the first non-Swiss company to apply the label to its app. At the SDI media conference at WEF 2022, Julian Teicke, CEO of Wefox, said, "As a digital insurer, we know that trust must be earned in the digital world. We are proud to be among the first to receive the Digital Trust Label. We will work with the Swiss Digital Initiative to make digital trust not just a priority, but a movement from Europe to the world."
Unicef Switzerland and Liechtenstein is the first non-profit organization that will start using the label for its online donation process. Bettina Junker, Director Unicef Switzerland and Liechtenstein: "It is a key concern for us that supporters of Unicef Switzerland and Liechtenstein can rely on a secure handling of their data and that our donation process meets the highest standards of digital responsibility."
In Switzerland, too, the digital responsibility of companies is writ large. With Coop.ch, the first Swiss retailer has committed to undergoing the audit process and making its service even more user-oriented. Philipp Wyss, CEO Coop: "Coop stands for the highest sustainability and quality. Our customers are our top priority. This also applies to the trustworthiness of our digital experience."
Organizations from all over Europe can apply
With the first Label Pilot for a German company, the Swiss Digital Initiative is opening up the application process to companies across Europe that are committed to digital responsibility.
Doris Leuthard, former Federal Councilor and President of the Swiss Digital Initiative: "We are proud to have Unicef Switzerland and Liechtenstein as the first non-profit organization and Wefox as the first European use case for the Digital Trust Label. The market leaders of the future are organizations that live digital responsibility."
Niniane Paeffgen, Managing Director Swiss Digital Initiative adds, "The label acts as a soft law tool and enables organizations to go one step further in terms of digital responsibility by putting the principles into practice."
More about the Digital Trust Label.