Dept launches Metaverse Practice - 24-hour event planned for June

Dept is currently working with several global brands in fashion, entertainment and commerce and is planning a number of new projects ranging from immersive experiences to NFT marketplaces.

Dept launcht Metaverse Practice – 24-Stunden-Event im Juni geplant

The Metaverse Practice brings together around 100 crypto, blockchain and game developers, 3D artists, virtual and augmented reality experts and software engineers who have developed innovative AR/VR, Web3 and Metaverse experiences for customers over the past year.

The Swiss digital agency with an international network is pioneering tech and marketing in the Metaverse for brands such as Algorand, Eurovision Village 2021 and Vogue Business. In Switzerland, a hub is soon to be opened in Crypto Valley Zug, and several local and international Metaverse events are also planned.

Max Pinas, Executive Creative Director at Dept, explains: "Over the past year, we've gained a lot of experience using Web3 technologies to help our clients create unique digital experiences. This has given brands the ability to build fully immersive 3D worlds from the ground up, taking the customer experience to a whole new reality. With our dedicated Metaverse Practice, we are able to bridge the gap between CMO and CTO. We see this as a creative opportunity comparable to the very first websites; we are at the dawn of a new digital age."

Yann Wanner, Head of New Business and Web3 contact at Dept Switzerland, adds: "As pioneers in tech and marketing, we help brands stay one step ahead. To ensure that this is also the case in the Web3 world, we are planning to open a working hub in Zug's Crypto Valley in the near future to be even closer to the industry as well as customers and partners."

Over the past twelve months, Dept has introduced a number of market firsts in Web3 innovation:

  • March 2022: Together with Vogue Business, Yahoo and Journee, Dept hosts a Metaverse Experience, which is set in a unique immersive virtual world
  • November 2021: Dept launches first open source white label solution Algomart which is built on the Algorand blockchain and allows companies to create their own NFT marketplace.
  • September 2021: Together with Journee, Dept will host the first Meta Festival, with over 4,000 people visiting the hybrid Metapolis world
  • May 2021: Tens of thousands of visitors from all over the world will gather during the Eurovision Song Contest Rotterdam 2021 in the Dept-created Eurovision Village 2021

24-hour event in "Metapolis

Based on the insights gained from these projects, Dept has combined the expertise of its 2,500+ employees into strong teams and assembled a global team of experienced specialists in their Metaverse Practice. Dept's Metaverse Practice includes expertise in blockchain technology, decentralized applications, AR, immersive experiences, cryptocurrencies and data, as well as tremendous creative marketing power.

Dept has also announced plans to host the world's first 24-hour Metaverse event on June 28, 2022. The largest meta festival to date will connect all parts of the world. The event will bring together forward-thinking innovators*, technologies, brands and people in a virtual venue called Metapolis, offering participants hundreds of talks, music, workshops and more. In Switzerland, Dept is hosting an extensive Web3 event in advance.



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