Maxomedia implements interactive microsite for Myclimate
The new campaign site of the climate protection foundation Myclimate shows how companies can reduce their CO2 emissions. Behind the idea is the co-creation between Myclimate and Maxomedia.
Climate protection is still a complex but very important topic, especially in companies. The subject matter is dry and familiarization is time-consuming, although sufficient information is available. Often, the motivating moment is missing, the motivation to deal with climate protection in an interesting way.
The NGO Myclimate therefore looked for another way to draw attention to this issue. Thus, a classic infographic of the Myclimate Foundation was turned into an interactive microsite in cooperation with Maxomedia. With this, it is now possible for the clients of the climate protection foundation to inform themselves in an informal and entertaining way. They learn a lot about the possibilities to protect the climate and thus also offer their own company a real added value. The user experience is intended to strengthen involvement with the target group.
Entrepreneurs are free to choose whether they want to move around freely in the interactive graphic or whether they prefer to take a guided tour.
VResponsible for Myclimate: Stephan Hayoz (Team Leader Visual Communication), Sebastian Eppler (Project Manager Visual Communication and Screen Designer), Bertrand Sangouard (Project Manager Digital Marketing). Responsible at Maxomedia: Barbara Stöckli (Client Director), Guido Gloor (Digital Director), Besim Esadi (Development).
