Storyhub creates Jugendbudget.ch platform for VSKB

Jugendbudget.ch is designed to help parents promote their children's financial literacy. Storyhub realized the online magazine for the Association of Swiss Cantonal Banks.

Storyhub has jugendbudget.ch in close cooperation with the Association of Swiss Cantonal Banks (VSKB). The focus is on articles and interviews in the three national languages German, French and Italian, which present important issues relating to children and money in easy-to-understand texts. The portal also explains important financial terms in a child-friendly way with simplified texts, illustrations and animated videos.

Storyhub was responsible for the realization of the portal and the creation of a large part of the content. To ensure the highest possible factual quality in the articles, numerous subject matter experts and budget consultants were involved from the very beginning. The content marketing agency is also responsible for the ongoing operation and further expansion of the platform. In a cooperation with familienleben.ch, with over 400,000 unique clients/month) the largest Swiss family portal, belonging to the parent company Carpe Media, it is also ensured that the content of jugendbudget.ch receives broad attention in the relevant target group.


Responsible at the ASCB: Christian Leugger (Head of Media/PR & Events), Regula Matzek (Project Manager Communications FinanceMission), Karin Schwerzmann (Head of Marketing Communications). Responsible at Storyhub: Johannes Hummel (CEO & Founder), Alex Schmid (Agency Manager), Jan Krumnacker (Senior Project Manager), Janina Drüppel (Senior Editor), Rebecca Nussberger (Editor), Esra Akdeniz (Editor), Anina Peter (Editorial Manager Family Life). Other partners: freihandlabor GmbH (Fabio Duò, Andreas Wolf) for layout and programming of the website, ALLOO GmbH (Daniela Hess) for the video animations and Evoq communications AG for naming, logo and communication.

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