Update: New look and new functions for the Walder online store
Pastel shades now greet visitors to the Schuhhaus Walder online store, in keeping with the colorful autumnal garb: The website created by Update six years ago has been redesigned. There are also a few new functions.
The website Walder.ch of "Schuhhaus Walder", which has over 20 stores across Switzerland, was set up in 2015 by the Zurich agency Update - and has been steadily expanded in terms of both functionality and scope. There are now over 10,000 shoes and accessories to choose from in the online store.
The overhaul of Walder's brand identity also required a redesign for the first time: logos and fonts were modernized and additional pastel colors were introduced for the page layout.
Update immediately implemented a flexible solution when making these adjustments. Color schemes can now be changed via the CMS backend, allowing the appearance of the site to be changed at short notice, for example for special events or promotions.
New functions are also included
The online store has not only been given a visual overhaul, but its functions have also been enhanced. Customers can now also choose to pay for their purchases by invoice, redeem a gift voucher or charge their WalderCARD customer card to benefit from a 10 percent discount.
In addition, the option to flexibly generate promotions with promo codes that allow discounts for certain products and/or certain days has been implemented. The filter functions for searching in the store have also been optimized.
Responsible at Update: Oliver Arnoczky (project management); Urs Brauchli (programming).
