In August 2020, the LSA launched its first podcast, LSA Lunch Time, in Swiss German (Werbewoche.ch reported). Now that the LSA has opened an office in French-speaking Switzerland in the spring of 2021, the main aim of which is to increase the association's visibility in the region and attract new members from French-speaking Switzerland, it was natural for the podcast series to visit French-speaking Switzerland.
In a half-hour conversation, two industry experts discuss what moves the world of communication and give an insight into their daily work. Listeners will learn what drives agency heads, new talent and other exciting guests.
Experienced French-Swiss duo
Are the constant growth of the industry and the geographical changes in the market blurring the differences between the German and French-speaking regions? Can one still speak of a "Rösti divide" in a changing market?
For the first LSA Lunchtime Podcast in French-speaking Switzerland, Agence Trio CEO Michael Kamm and Chris Fluckiger, CEO of Mediatonic, sought to answer these questions by bringing their years of experience and expertise to bear.
In this interview, they talk about the various challenges facing agencies in French-speaking Switzerland on the national market, the need for a close relationship with the German-speaking market and the know-how of a region that plays an important role on the national market.