Tree Stones optimizes the website of Flying Instructor
Flying Instructor is a provider of various training and further education courses. The Lucerne agency Tree Stones optimized the existing website for the company and migrated it to the open source platform PimCore.
The aim of the relaunch was to improve the quality of the existing content with a modern design and optimized functionality. A large proportion of all visitors use Flying-instructor.ch on mobile devices, which was taken into account in the redesign and implemented accordingly.
With these improvements, Flying Instructor wants to provide users with the information they need as quickly as possible, simplify a booking and thus improve the conversion rate. The new website presents the offer in an optimal way: All courses are clearly listed so that the needed one can be found easily at any time. Overall, users can now expect a clear layout with fast loading times.
Further adjustments also included search engine optimization. The site was optimized in the areas of SEO and SEA. Thus, the website should now achieve better results in the organic as well as in the paid search results, which should expand the reach and generate new leads.
Responsible at Flying-Instructor: Christian Kohnle. Responsible at Tree Stones: Andrea Barmettler.
