Orell Füssli launches "Book Circle" reading community
As part of World Book Day, bookseller Orell Füssli on Thursday launched the "Book Circle", a community for all reading enthusiasts in German-speaking Switzerland. The online platform is intended to be a place for meetings and exchange among book fans.
"April 23 as World Book Day is a reverence to books and reading. Following the successful test phase with our Premium Card customers, we are delighted to make Orell Füssli's "Book Circle" available to all interested parties on this very day," explains Christine Roth, Head of Marketing & Communications at Orell Füssli Thalia. "The reading community, which already has 5,500 members, is a meeting place for book fans and people interested in literature."
Digital and in the bookstores
The website of the "Book Circle" has various functions and is optimized for use on mobile devices. Members can sort their books - or those they still want to read - into various collections, write reviews and comments, and participate in discussions and give each other tips. In addition, users can follow other users to keep up to date with the contributions of friends or like-minded readers.
"We are linking the wishes and experiences of the "Book Circle" community with our stores: via readings, exclusive events, members will also be able to meet each other physically, get to know authors and discuss their favorite books," Christine Roth continues. In addition, Orell Füssli will be presenting the community's favorite books on theme tables in all its bookstores at the launch. In this way, "Book Circle" members can actively influence the books presented in the stores.
Design by the members
The content of the "Book Circle" is created by the users themselves. They set the focus and shape the further development of the platform with their feedback and ideas. The platform is moderated by community manager Fanny Lewis. She acts as a contact person for the members and coordinates reading rounds on various books.
