Hits in the wholesale market: Silverspot launches its own radio station for TopCC
Silverspot has launched TopCC Radio, the very first branding radio in Switzerland: Customers in all 11 TopCC stores in Switzerland can now listen to a special music mix while shopping and also via app and Internet at www.topccradio.ch.
The customized program features popular songs from the eighties to today, mixed with current hits requested by listeners and TopCC employees, information from suppliers, partners and other service providers, promo news, interviews, promotions, job ads and specials. Via a WhatsApp voice message to the number 079/450 99 99, personal music requests can be registered directly with a greeting message, thus actively helping to shape the music mix.
Remo Civatti and Nicolas Vonlanthen, owners of the audio, video and digital communications agency Silverspot AG, have this to say about the project: "A branding radio offers all companies a new platform for a new uncomplicated and cost-effective way of communicating product information and much more to a broad audience. A simultaneous intensive customer loyalty is also decisive for many, in addition to the manageable costs, to make an inquiry with us for their own branding radio. We can take over the app development for iOS as well as Android. We develop a custom-fit POS variant for every company and are also available to provide advice at any time."
Positive feedback
Dominic Möckli, Managing Director of TopCC AG, is very pleased with the new offering and says: "The needs of our customers and our employees are important to us at all levels. With the new TopCC Radio, we can, on the one hand, tailor the background music while shopping to their tastes. On the other hand, TopCC Radio offers great opportunities for our partners. The feedback on this has been consistently positive. We receive numerous personal music requests via WhatsApp every day, which are then reflected in our TopCC-specific music mix."
More about the service on brandingradio.ch
