Blick.ch launches Welcome Ad for mobile and desktop
With the large-format Welcome Ad, Blick.ch offers its advertising customers a premium placement that can only be booked once a week or 52 times a year on blick.ch for mobile and desktop. It was implemented in collaboration with Webrepublic.
The Welcome Ad reaches users at every entry point on Blick.ch and guarantees high visibility on all screen sizes. This was an important criterion in the internal development of the format. In the development process of the Welcome Ads, performance analysis and user acceptance were two further elementary aspects. The pilot of the Welcome Ads was successfully implemented in close cooperation with Sunrise UPC, Webrepublic and the Blick Group. Bence Jünnemann-Illés of the Webrepublic agency on the Welcome Ad: "The high visibility and the extremely strong click rate on all devices have completely exceeded our expectations."
At Blick.ch you can see a preview.
The Blick Group is steadily expanding its digital presence. More than one million readers find information on Blick.ch every day. According to NET-Metrix Profile 2020-2, 42.3 percent more users were recorded last year than in 2019.
Responsible at Sunrise UPC: Andreas Caluori. Responsible at Webrepublic: Bence Jünnemann-Illés, Roman Soom. Responsible in the Blick Group: Rui de Freitas. Responsible at Ringier Advertising: Sabrina Wettstein.
