Wunderman Thompson Gets Clyde's Car Subscriptions Off The Ground

Zurich agency Wunderman Thompson is pressing the UX gas pedal after winning a pitch for startup Clyde.

The startup Clyde offers cars on a subscription basis, without paperwork and obligations. But with insurance, toll sticker, service and winter tires. Wunderman Thompson contributed the UX design - logically with a mobile-first approach.

To understand the needs of potential subscribers, Wunderman Thompson started the design process with a UX analysis of the previous site and defined personas. In several rounds, the UX-UI design was developed together with the client and the CI/CD was brought to life with illustrations and motion graphics.

The new Website should feel like an app and make the offer quickly and easily accessible. Wording and visual language focus on less car and more emotions. The navigation is simple and intuitively designed and is complemented by involving filter and configuration options.


Responsible at Clyde: Timo Nührich (CEO), Natalie Heinrich (Head of Marketing), Branka Vodopija Walser (Marketing & Communications Manager), Tabea Leibundgut (Project Manager). Responsible at Wunderman Thompson: Benjamin Franken (Creative Director), Diego Martinez Crestelo (Senior UX Director), Diana Zberg (Junior UX Director), Susi Martin (Senior Account Director), Noah Nachtrab (Interactive Media Designer i.A.).

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